From Signs to Shirts: Complete Client Solutions for Modern Print Shops

Your clients don’t want two vendors – they want one solution. Here’s how smart sign shops are capturing 100% of their clients’ branding needs. Call Nick at (812) 537-3461 to add apparel without adding headaches.

Picture this: A new restaurant calls your sign shop. They need window graphics, banners, menus, and… staff uniforms. Do you capture all that revenue or just the signs?

Most sign shops take the signs and refer out the apparel. They’re leaving 40-60% of the project value on the table.

Here’s the thing – your clients don’t want to manage multiple vendors. They want ONE call, ONE invoice, ONE point of contact. When you can’t provide that, you’re not just losing money. You’re training them to shop elsewhere.

The Complete Solution Advantage

Mark runs a sign shop in Richmond. Last month, he landed a complete rebrand for a 5-location HVAC company:

• Vehicle wraps: $8,000
• Building signage: $4,500
• Marketing materials: $2,000
• Employee uniforms: $3,500
• Total project: $18,000

Without apparel capabilities, he would’ve captured $14,500. With our partnership, he got it all. Plus, the client was thrilled with single-source convenience.

Even small businesses expect complete solutions.

How the Partnership Actually Works

Forget complicated. Here’s the simple version:

1. Client asks about apparel – You say “absolutely”
2. You send us specs – Quantities, logo, preferences
3. We provide wholesale quote – You mark up as needed
4. You invoice client – Your pricing, your terms
5. We produce and blind ship – Your brand on everything
6. You profit – No equipment, no inventory, no hassle

The client never knows we exist. As far as they’re concerned, you did everything.

Real Numbers from Real Sign Shops

I hate vague promises. Here’s what our sign shop partners actually see:

But the best number? Zero sign shop partners have left us in 5 years. When it works, it works.

The Projects You’re Missing

Think about your last 10 clients. How many also needed:

• Employee uniforms
• Event t-shirts
• Customer giveaways
• Team sports sponsorships
• Trade show apparel
• Safety gear with logos

Every “no” or referral is money walking away. Worse, it’s relationship equity you’re giving to someone else.

Event organizers especially love one-stop shopping.

Common Concerns (and Real Answers)

“I don’t know anything about apparel”
You don’t need to. We handle specs, sizing, fabric selection. You handle the relationship.

“What if something goes wrong?”
Your client calls you, you call me. We fix it at our cost. Your reputation stays golden.

“My clients expect fast turnaround”
Standard: 7-10 days. Rush: 2-3 days. Emergency: We’ll figure it out together.

“How do I price this stuff?”
We provide suggested retail based on your market. Most partners mark up 60-100%.

See how we help Lawrenceburg businesses too.

The Technology Side (Keep It Simple)

No complex integrations. No software to learn. Here’s your entire tech stack:

• Email us the order details
• We send back a mockup
• You approve or request changes
• We produce and ship

Some partners use a simple order form. Others just call. Whatever works for your workflow.

Starting Small, Growing Smart

You don’t have to go all-in. Most successful partnerships start like this:

1. Test order – Your own shop shirts
2. First client – Small, low-risk project
3. Build confidence – See the quality and service
4. Expand offerings – Add to your capability list
5. Full integration – Apparel becomes standard offering

Mark from Richmond? Started with 5 shirts for his crew. Now does $8K/month in apparel.

Why This Works in 2024

The market’s changed. Clients expect integrated solutions. They want fewer vendors, not more. When you can say “we do that too” to every request, you become invaluable.

Plus, apparel has better margins than many sign products. No racing to the bottom on banner prices when you’re making 70% on polos.

P.S. – That HVAC company Mark landed? They just ordered summer polos for all 47 employees. The vehicle wraps were a one-time sale. The uniforms? That’s recurring revenue, baby.